Download e-book for iPad: Bhujia Barons: The Untold Story of How Haldiram Built a Rs by Pavitra Kumar

By Pavitra Kumar

How a family-run company from humble Bikaner reworked Haldiram right into a international, much-loved brand

In the early 20th century, a tender guy, Ganga Bhishan Agarwal, aka Haldiram, received a name for making the simplest bhujia on the town. Fast-forward a century and the Haldiram’s empire has profit a lot more than that of McDonald’s and Domino’s combined.
In Bhujia Barons, Pavitra Kumar tells the riveting tale of the Agarwal kin in its entirety—a feat by no means controlled earlier than. It starts in dusty, benign Bikaner and lines the increase and upward thrust of this home-grown label, now one of many most-recognized Indian manufacturers within the world.
The Haldiram’s tale isn't really an ordinary enterprise story—it’s chock-full of family members drama, with lawsuits, jealousy-fuelled neighborhood enlargement, a decades-old trademark conflict, and a heavily guarded family members mystery of the recognized bhujia. fast paced and appealing, this e-book presents a scrumptious inspect relatives company dynamics and the Indian method of doing business.

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Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire by Pavitra Kumar


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