By J. Dickenson
When did Australian ladies first input the advertisements undefined? The stereotypical ads government can be a pony-tailed, Ferrari-driving, young-ish guy, yet girls have labored in Australian advertisements enterprises from the 1st years of the trendy undefined, and this present day they include half the industry's staff. Australian girls in advertisements within the 20th Century rescues those girls from their obscurity. through using a broader definition of advertisements than ordinary, this learn finds the real function girls have performed within the improvement of the Australian advertisements undefined, sheds gentle on women's fight to arrive the better echelons of the undefined, and considers why the preferred photo of the ads government is at such variance from the truth. The studies of those notable girls throughout a century of Australian ads supply worthwhile info at the position of gender within the improvement of this ubiquitous undefined, in addition to the encroachment of customer tradition.
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Australian Women in Advertising in the Twentieth Century by J. Dickenson