Analyzing Political Communication with Digital Trace Data: by Andreas Jungherr PDF

By Andreas Jungherr

This e-book deals a framework for the research of political conversation in election campaigns according to electronic hint facts that records political habit, pursuits and evaluations. the writer investigates the data-generating strategies best clients to engage with electronic companies in politically suitable contexts. those interactions produce electronic strains, which in flip could be analyzed to attract inferences on political occasions or the phenomena that provide upward thrust to them. different factors mediate clone of political fact rising from electronic hint information, similar to the clients of electronic companies’ political pursuits, attitudes or recognition to politics. on the way to arrive at legitimate inferences concerning the political fact at the foundation of electronic hint information, those mediating components need to be accounted for. the writer offers this interpretative framework in an in depth research of Twitter messages bearing on politics within the context of the 2009 federal elections in Germany. This publication will attract students attracted to the sphere of political communique, in addition to practitioners energetic within the political arena.

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